Case Studies
Built by adventurers, for adventurers.
Lead Generation for Travel on TikTok
The Challenge
Our client in the travel niche expected to drive more leads while significantly reducing acquisition costs. The goal was to achieve greater efficiency without compromising lead volume. By refining the ad creative strategy, we brought CPL down to $14.67—a 63.97% cost reduction in just 14 days.
Summary
Duration: 14 days
Spend: $236.71
Initial CPL: $40.72
Ending CPL: $14.67
CPL Reduction: 63.97
The Results
The CPL was reduced by 63.97%
ad spend $236.71
CPL $14.67
Car Rental - Meta Ads Campaign
The Challenge
The primary challenge was reducing the cost per booking to meet performance goals while ensuring a steady flow of conversions. The cost per booking was above the KPI and was increasing, requiring immediate optimization. Initially, the CPA was at $22.13, exceeding the $20 KPI, and the objective was to improve campaign efficiency while maintaining volume.
Summary
Duration: 7 days
Spend: $947.11
Initial CPA: $22.13
Ending CPA: $16.62
CPA Reduction: 24.90%
The Results
The CPA was reduced by 23.90%
Ad spend $947.11
Initial CPA$22.13
ENDING CPA $16.62
MedSpa - Google Ads Campaign
The Problem
The main challenge was increasing the number of conversions while ensuring campaign stability. We needed to optimize performance without making drastic changes that could disrupt consistent weekly conversions. The initial CPL was $24.99, which exceeded efficiency targets, and the goal was to reduce costs while maintaining conversion volume.
Summary
Duration: 7 days
Spend: $111.16
Initial CPL: $24.99
Ending CPL: $13.96
CPL Reduction: 44.14%
The Results
The CPL was reduced by 44.14%
Ad spend $111.16
Initial CPA $24.99
CPL $13.96
35 Premium Leads in 15 Days!
The Problem
A prominent outdoor adventure business needed to accelerate lead generation within a tight 15-day timeframe, aiming to capture the attention of potential clients in a highly competitive market. They sought a rapid and effective Facebook Ads solution to navigate this landscape and achieve a high conversion rate.
Our Soultion
Tailored Facebook Ads Strategy: Developed a comprehensive approach specifically for the outdoor adventure industry.
In-Depth Audience Research: Identified the most responsive audience segments to enhance targeting.
Engaging Ad Creatives: Crafted compelling ad copy and visually appealing designs to captivate potential clients.
Optimized Ad Delivery: Focused on maximizing lead acquisition through a seamless marketing funnel.
Strategic Conversion Pathway: Ensured a smooth journey from ad impression to lead conversion.
The Results
35 Leads Generated in 15 Days: Achieved substantial lead generation despite industry competition.
30% Conversion Rate: Demonstrated the campaign’s effectiveness in converting ad spend into valuable leads.
Total Ad Spend of $848.68: Highlighted the cost-effectiveness of our strategic approach.
This case study illustrates our ability to deliver targeted lead generation solutions swiftly, helping outdoor adventure businesses succeed in a competitive landscape!
We help boutique hotels break free from OTA dependency and drive direct bookings through personalized digital marketing strategies that blend storytelling, social media, and smart automation-without the high agency costs.
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